Improving your SEO is not a sprint.  It is a marathon.  It takes a minimum of months, if not years.  Here are some tips that should be employed in any campaign.

• Hire a professional.  SEO is not complex, but the skills and knowledge around what is important and what is not, cannot be obtained quickly.  Spend your time on what you do best, not running in circles trying to improve your SEO.
• Spend time in your initial site content development deciding what your key words should be.  Analysis on keywords is critical in the beginning of your efforts.
• Value the importance of people entering your website through something other than the home page.
• Place your company name in your meta-tags and page titles, but put them at the end.  People who find your website by searching on your company name will easily find you in other ways.
• It can be very valuable to use derivatives of the more competitive keywords.
• Make sure a sitemap is used.
• Ensure that your website is search friendly.  Use robots.
• Vary the anchor text in the links to your website. 
• Request that links point to more pages than just the home page.
• Remember that your SEO efforts are not a onetime occurrence.  Keyword evaluations must happen routinely and follow up on your link requests.
  

With the global economy becoming more and more difficult to thrive in, I have decided to introduce this BLOG to help improve the performance of websites.  My philosophy has always promoted the same concepts business owners have – to get a return on your investment and maintain the lowest cost of ownership possible. 

In an effort to provide valuable advice, I will be writing periodic articles to promote strong decisions to help business owners increase revenue and decrease cost related to business websites.  There are countless ways to increase the number of people that see your site, and drive viewers to action once they get there.

If you would like a free consultation from a business professional, go to www.goodfriendsolutions.com and request a response from the website.